Shanduka-Aggreko Announced as National Supporter of the 2010 FIFA World Cup
South Africa, April 2010 - The final National Supporter of the 2010 FIFA World CupTM has been revealed as Shanduka-Aggreko. Shanduka, a leading African investment holding company, through its subsidiary Shanduka Energy, and Aggreko, the global leader in the provision of temporary power rental services, have formed a joint-venture which is the official supplier of rental power for broadcasting of the FIFA World CupTM tournament. The tournament will be held from 11th June to 11th July 2010 across 10 stadiums in South Africa.
The Shanduka-Aggreko joint venture energy rental contract was announced on 1st March and will see Shanduka-Aggreko provide temporary power and temperature control for broadcast and technical services for the tournament. The contract involves providing broadcasting power in all 10 World Cup Stadium Venues, the International Broadcast Centre (IBC) and FIFA headquarters, as well as temperature control at the IBC. This will support the broadcasting of the 64 matches of the competition to over three billion people world-wide.
As a National Supporter, the Shanduka-Aggreko joint venture will benefit from a number of marketing rights including the ability to promote its’ association directly with the tournament alongside a select group of other FIFA sponsors and National Supporters.
Julian Ford, Director Marketing and Sales Development, Aggreko International, commented: “With our joint venture partners, Shanduka, we are extremely proud to be a National Supporter for this prestigious and high profile event, which will support the development of our business in South Africa and demonstrates our vision for growth in the country . This sponsorship builds on our previous contract for the supply of temporary power during the 2009 Confederations Cup and further underlines our long-term commitment to the global major events sector. The tournament will put South Africa firmly on the world stage drawing fans and spectators from almost every nation on earth. We are proud to play our part in supporting the global broadcasting of the FIFA World Cup.
“Shanduka’s partnership with Aggreko for this particular project was based on our understanding of their capability to handle the magnitude and complexity of the event,” said Phuti Malabie, Managing Director, Shanduka Energy. “We are confident that our partnership with Aggreko, the leading provider of temporary power to the world's most prestigious sporting events, will ensure faultless performance at the World Cup.”
Aggreko has been active in Africa for over a decade and in 2006 formed a partnership with Shanduka Energy in order to enhance its operations in Southern Africa. Aggreko now generates over 800 megawatts across over 20 African countries and employs 450 people on the continent, of which over 80% are African nationals. In 2009, Aggreko opened its first permanent depot in South Africa, located in Midrand.